Nine countries from different regions were selected in 2009 to receive additional support for the rigorous implementation of the advocacy and communication and monitoring and evaluation strategies at the national level. The rationale behind allocating this extra support was to stimulate creative and innovative interventions related to both Advocacy and M&E that could be highlighted as exemplary cases of collective action and impact on issues of poverty and the MDGs. These cases were brought to the forefront of MDG-F work around the world and shared with senior levels of government as well as amongst other participating countries, with the intention of inspiring further action.

These nine countries represented the different regions where we were active and combined a series of characteristics such as post crisis conditions (Timor Leste), high indigenous population (Ecuador), and densely populated (Philippines).

Each country elaborated and implemented national MDG advocacy plans and targeted monitoring and evaluation plans.